Brewing Distinction: Cracking the Code to Compete in Coffee

A global joint venture was entering the highly saturated Philippine coffee market. With most propositions blending into each other, they needed a unique, relevant brand idea to stand out and gain share.

Acumen partnered with the team to craft a differentiated market entry. We:

• Conducted deep consumer understanding to uncover unmet desires and habits
• Mined insights that revealed an opportunity for café-quality, globally inspired coffee made accessible
• Ran agile ideation sessions to translate this into a compelling proposition

The brand quickly gained traction in the market, standing out in a sea of sameness. It expanded from coffee into RTD and snack formats—proving the strength and stretch of the brand idea. Our insight-led process helped turn a white space into a platform for continued growth and innovation.